Berkowitz, Eric N. <br/><br/>
Marketing 
Eric N. Berkowitz, Roger A. Kerin and William Rudelius 
 - 2nd ed. 
 - Homewood:  Irwin,  1989. 
 - xxv, 752p 
<br/><br/> Includes index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0256075131 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / BEM