Tull, Donald S. <br/><br/>
Marketing management 

 - New York  Macmillan Publishing  1990 
 -  xvii, 779p 
<br/><br/> Includes index 
<br/><br/><br/>eng 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Management
<br/><br/><label>Dewey Class. No.: </label>658.802  / TUM