Lamb, Charles W. <br/><br/>
Principles of marketing 
Dr. Charles W. Lamb, Jr jt. athr. 
 - Cincinnati, Ohio:  South-Western,  1992. 
 - xxxiv, 757p. 
<br/><br/> Includes index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0538813687 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / LAP