Gilbert A. Churchill, Jr. J. Paul peter <br/><br/>
Marketing  Creating Value for Customers 
Gilbert A. Churchill, Jr. J. Paul peter 
 - BOSTON  IRWIN  1995 
 -  703P 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0-256-12539-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / GIM