TY  - BOOK
AU  - Russell, J. Thomas
AU  - Lane, W. Ronald
TI  - Kleppner's advertising procedure
U1  - 659.1 
PY  - 1962///
CY  - Englewood Cliffs
PB  - Prentice-Hall
KW  - Advertising
N1  - Reproduced by National Book Foundation, Islamabad, 1997
ER  -