Media management  : a casebook approach  
C. Ann Hollifield [et. al.] 
 - 5th ed. 
 - New York:  Routledge,  2016. 
 - xvi, 416p.  
<br/><br/><label>ISBN: </label>978138901025 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media-Management-Case studies
<br/><br/><label>Dewey Class. No.: </label>302.23068  / MED