Vivian, John <br/><br/>
The media of mass communication  
John Vivian 
 - 11th. ed.  
 - Delhi:  PHI Learning,   2014. 
 - xxvi, 478p. 
<br/><br/><label>ISBN: </label>9788120345881 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media<br/>Mass media-Technology innovations <br/>Mass media-Social aspects 
<br/><br/><label>Dewey Class. No.: </label>302.23  / VIM