TY  - BOOK
AU  - Vivian, John
TI  - The media of mass communication 
SN  - 9788120345881
U1  - 302.23 
PY  - 2014///
CY  - Delhi
PB  - PHI Learning, 
KW  - Mass media
KW  - Mass media-Technology innovations
KW  - Mass media-Social aspects
ER  -