Scott, David Meerman <br/><br/>
The new rules of marketing & PR  : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly 
David Meerman Scott 
 - 5th ed. 
 - Hoboken:  John Wiley & Sons,   2015. 
 - xxi, 458p. 
<br/><br/><label>ISBN: </label>9781119070481 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing<br/>Public relations
<br/><br/><label>Dewey Class. No.: </label>658.872  / SCN