Kotler, Philip <br/><br/>
Marketing for hospitality and tourism 

 - New Jersey:  Prentice Hall,  1996. 
 - 704p. 
<br/><br/> HB. 
<br/><br/><br/>Eng. 
<br/><br/><label>ISBN: </label>0133956253 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourist trade-Marketing
<br/><br/><label>Dewey Class. No.: </label>647.940688  / KOM