Ries, Al <br/><br/>
Horse sense  : the key to success is finding a horse to ride 
Al Ries and Jack Trout 
 - New York:  McGraw-Hill;  1991. 
 - vii, 231p. 
<br/><br/> HB. 
<br/><br/><br/>Eng. 
<br/><br/><label>ISBN: </label>0070527350 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>650.14  / RIH