Berry, Michael J.A. <br/><br/>
Mastering data mining  : the art and science of customer relationship management 
Michael J.A. Berry and Gordon Linoff 
 - New Yark:  John Wiley,  2003. 
 - xvii, 494p 
<br/><br/> Inculde index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>99871-51-369-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business enterprises-Management
<br/><br/><label>Dewey Class. No.: </label>658  / BEM