Dalrymple, Douglas J. Sales management : concepts and cases Douglas J. Dalrymple and William L. Cron - 5th ed. - New York: John Wiley and Sons, 1995 - 798p. Includes index eng ISBN: 0-471-11150-3 Subjects--Topical Terms: Sales management-Case studiesSales management Dewey Class. No.: 658.1 / DAS