Marketing financial services 
edited by Christine Ennew, Trevor Watkins and Mike Writht 
 - 2nd 
 - Oxford:  Butterworth-Heinemann,  1998. 
 - xi, 404p. 
<br/><br/> Includes index and references 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0750622474 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Financial marketing
<br/><br/><label>Dewey Class. No.: </label>658.150688  / MAR