TY  - BOOK
AU  - Ennew, Christine (ed.)
AU  - Watkins, Trevor (ed.)
AU  - Wright, Mike (ed.)
TI  - Marketing financial services
SN  - 0750622474
U1  - 658.150688 
PY  - 1998///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Financial marketing
N1  - Includes index and references
ER  -