TY  - BOOK
AU  - Kincaid, William M
TI  - Promotion products, services, and ideas
SN  - 0-675-20346-5
U1  - 658.3126 
PY  - 1985///
CY  - Columbus
PB  - Chales E. Merrill
KW  - Marketing
N1  - Includes bibliography and index
ER  -