Tull, Donald S. <br/><br/>
Marketing research  : measurement and method 
Donald S. Tull and Del L. Hawkins 
 - 4th ed. 
 - Englewood Cliffs:  Prentice-Hall,  1990. 
 - xxiv, 836p. 
<br/><br/> Reproduced by National Book Foundation, Islamabad 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0029461839 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research-Case studies
<br/><br/><label>Dewey Class. No.: </label>658.38  / TUM