TY  - BOOK
AU  - Tull, Donald S.
AU  - Hawkins, Del L. (jt. auth)
TI  - Marketing research: : measurement and method
SN  - 0029461839
U1  - 658.38 
PY  - 1990///
CY  - Englewood Cliffs
PB  - Prentice-Hall
KW  - Marketing research-Case studies
N1  - Reproduced by National Book Foundation, Islamabad
ER  -