D'Arienzo, William <br/><br/>
Brand management strategies  : luxury and mass markets 
William D'Arienzo 
 - New York:  Bloomsbury,  2016. 
 - xv, 368p. 
<br/><br/> PB 
<br/><br/>Includes bibliography and index 
<br/><br/><br/>Eng 
<br/><br/><label>ISBN: </label>9781501306679 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Brand name products - Management<br/>Customer relations
<br/><br/><label>Dewey Class. No.: </label>658.827  / ARB