TY  - GEN
AU  - Thompson, Arthur A.
AU  - Gamble, John E.
AU  - Strickland, A. J.
TI  - Crafting and executing strategy: : the quest for competitive advantage concepts and cases
SN  - 0-07-288444-4
U1  - 658.4012 
PY  - 2005///
CY  - New York
PB  - McGraw-Hill
KW  - Strategic planning-Case studies
N1  - Includes bibliographical references and index
ER  -