Essentials of corporate communication : implementing practices for effective reputation mangement
Cees Van Riel.
- New edition ed.
- London: Routledge, 2007.
- 328 p. ;
Hardcover.
0415328268 9780415328265
Business & Management. Office & workplace. Corporations - Public relations. Business & Economics. Business / Economics / Finance. Business/Economics. Business & Economics / General. Business & Economics / Leadership. Leadership. Marketing - General. Sales & Selling - General. Communication in management. Corporate image. Corporations. Public relations. Management & Business: General.