Thomke, Stefan <br/><br/>
Managing product and service development  : text and cases 
Stefan Thomke 
 - Boston:  McGraw-Hill,  2007. 
 - vii, 592p. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>007110755X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management
<br/><br/><label>Dewey Class. No.: </label>658.5  / THM