French, Warren A. <br/><br/>
Views of marketing  : a reader 
Warren A. French 
 - New York:  Harper & Row,  1979. 
 - 316p 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Addresses, essays, lectures
<br/><br/><label>Dewey Class. No.: </label>658.8  / FRV