Marketing management 
edited by G S Batra 
 - New Delhi:  Anmol Publications,  1996. 
 - viii, 309p 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>81-7488-180-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / BAM