McCarthy, E. Jerome. <br/><br/>
Basic marketing  : a managerial approach 
McCarthy, E. Jerome and William D. Perreault 
 - 7th 
 - Homewood:  Richard D. Irwin,  1981. 
<br/><br/> Includes index 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / DAB