Guiltinan, Joseph P. <br/><br/>
Marketing management  : strategies and programs 
Joseph P. Guiltinan. 
 - 2nd ed. 
 - New York:  McGraw-Hill,  1985. 
 - xvi, 444p. 
<br/><br/> Includes bibliography and index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0070489246 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / GUM