TY  - BOOK
AU  - Guiltinan, Joseph P.
AU  - Paul, Gordon W.
TI  - Marketing management: : strategies and programs
SN  - 0070489246
U1  - 658.8 
PY  - 1985///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing-Management
N1  - Includes bibliography and index
ER  -