Mcgarthy, E. Jerome. <br/><br/>
Basic marketing  a managerial approach 

 - 8th 
 - Homewood, Illinois  Richard D. Irwin  1987 
 -  xviii, 841p 
<br/><br/> Includes index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0256030197 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / MCB