TY  - BOOK
AU  - Mcgarthy, E. Jerome.
AU  - Perreault, William D.
TI  - Basic marketing: a managerial approach
SN  - 0256030197
U1  - 658.8 
PY  - 1987///
CY  - Homewood, Illinois
PB  - Richard D. Irwin
KW  - Marketing
N1  - Includes index
ER  -