Peter, J. Paul <br/><br/>
A preface to marketing management  BOOK 
J. Paul Peter, James H. Donnelly, and Lawrence X. Tarpey 
 - Revised 
 - Plano, Texas  Business Publications  1982 
 -  xii, 275p 
<br/><br/> Includes bibliography and index 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / PEP