TY  - BOOK
AU  - Stanton, William J.
AU  - Etzel, Michael J.
AU  - Walker, Bruce J.
TI  - Fundamentals of marketing
U1  - 658.8 
PY  - 1994///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
N1  - Includes index
ER  -