The Essentials of marketing 
Joel R.Evans 
 - New York:  Macmillan,  1984. 
 - xxi, 351p. 
<br/><br/> Includes bibliography and index 
<br/><br/><br/>Eng 
<br/><br/><label>ISBN: </label>0023346205 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / EVE