Tull, Doanld S. <br/><br/>
Marketing research  :measurement and method 
Doanld S. Tull 
 - 5th ed. 
 - New York:  Macmillan,  1990. 
 -  xxiv, 683p 
<br/><br/>Includes index 
<br/><br/><br/>eng 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Research-Case studies
<br/><br/><label>Dewey Class. No.: </label>658.83  / TUM