Cravens, David W. <br/><br/>
Strategic marketing management cases  BOOK 

 - 6th 
 - Boston  McGraw-Hill  1998 
 -  xvi, 624p 
<br/><br/> Includes index 
<br/><br/><br/>eng 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Case studies
<br/><br/><label>Dewey Class. No.: </label>658.802  / CRS