TY  - BOOK
AU  - Cravens, David W.
AU  - Crittenden, Victoria L.
AU  - Lamb,Jr. Charles W.
TI  - Strategic marketing management cases
U1  - 658.802 
PY  - 1998///
CY  - Boston
PB  - McGraw-Hill
KW  - Marketing-Case studies
N1  - Includes index
ER  -