TY  - BOOK
AU  - Hawkins, Del I.
AU  - Best, Roger J.
AU  - Coney, Kenneth A.
TI  - Consumer behavior
SN  - 0256034141
U1  - 658.8 
PY  - 1986///
CY  - Plano, Texas
PB  - Business Publications
KW  - Markeeting-Case studies
N1  - Includes index
ER  -