Busch, Paul S <br/><br/>
Marketing  : strategic foundations 
Paul S.Busch 
 - Homewood:  Irwin,  1985. 
 - xxii,881p 
<br/><br/> Includes index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0256028435 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / BUM