TY  - BOOK
AU  - Busch, Paul S
AU  - Houston, Michael J
TI  - Marketing: : strategic foundations
SN  - 0256028435
U1  - 658.8 
PY  - 1985///
CY  - Homewood
PB  - Irwin
KW  - Marketing management
N1  - Includes index
ER  -