Fletchers, Alan D <br/><br/>
Fundamentals of advertising research 

 - 3rd 
 - Belmont, California  Wadsworth Publishin  1988 
 -  xiii, 322p 
<br/><br/> Includes index and bibliography 
<br/><br/><br/>eng 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising-Research
<br/><br/><label>Dewey Class. No.: </label>659.1072  / FLF