The practice of advertising 
edtied by Norman A. Hart and james O' Connor 
 - 2nd Ed. 
 - London:  Heinemann,  1983. 
 - xx, 252p. 
<br/><br/> Includes index 
<br/><br/><br/>eng 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Television advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / PRA