Rossiter, John R. <br/><br/>
Advertising communications & promotion management 
John R.Rossiter and Larry Percy 
 - 2nd ed. 
 - New York:  Irwin/McGraw-Hill,  1997. 
 - xvi, 640p. 
<br/><br/> Includes bibliography and index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0071146679 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Communication marketing<br/>sales promotion
<br/><br/><label>Dewey Class. No.: </label>659.1  / ROA