Clow, Kenneth E. <br/><br/>
Integrated advertising, promotion, and marketing communications 
Kenneth E. Clow 
 - 3rd ed. 
 - Delhi:  Dorling Kindersley,  2007. 
 - 537p. 
<br/><br/> PB 
<br/><br/><br/>Eng 
<br/><br/><label>ISBN: </label>8131709965 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / CLI