Stanton, William J <br/><br/>
Fundamentals of marketing 
William J. Stanton 
 - 6th ed. 
 - Auckland:  McGraw-Hill,  1981. 
 -  604p. 
<br/><br/> Includes index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0-07-060891-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing-Case studies
<br/><br/><label>Dewey Class. No.: </label>658.8  / STF