TY  - BOOK
AU  - Dunn, S. Watson
AU  - Barben, Arnold M. (jt. auth.)
TI  - Advertising: : its role modern marketing
SN  - 0030600499
U1  - 659.1 
PY  - 1982///
CY  - Chicago
PB  - Dryden Press
KW  - Advertising
KW  - Advertising-Marketing
N1  - HB; include glossary and index
ER  -