Willsmer, Ray L <br/><br/>
Directing the marketing effort 
Ray L. Willsmer 
 - London:  Pan Books,  1975. 
 -  414p 
<br/><br/><br/>eng 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / WID