Jefkins, Frank <br/><br/>
Advertising 
Frank Jefkins; Revised by Daniel Yadin 
 - 4th ed. 
 - New Delhi:  Pearson education,  2012. 
 - 416p. 
<br/><br/> PB 
<br/><br/><br/>Eng 
<br/><br/><label>ISBN: </label>9788131703823 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising 
<br/><br/><label>Dewey Class. No.: </label>659.1  / JEA