Jerome, Jewler A. <br/><br/>
Creative Strategy in advertising  Jewler A. Jerome 
A. Jerome Jewler and Bonnie L. Drewniany 
 - 17th ed. 
 - Australia:  Wadsworth,  2001. 
 -  xiv, 312p. 
<br/><br/> PB 
<br/><br/><br/>Eng 
<br/><br/><label>ISBN: </label>053455783X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising layout and typography
<br/><br/><label>Dewey Class. No.: </label>659.132  / JEC