Darymple, Douglas J. <br/><br/>
Marketing management  : text and cases 
Darymple, Douglas J. 
 - 7th ed. 
 - New York:  John Wiley & Sons,  2000. 
 - xii, 707p. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0471332380 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / DAM