Kleppner, Otto <br/><br/>
Advertising procedure 
Kleppner, Otto 
 - 6th ed. 
 - New Jersey,  Englewood,  1973. 
 -  750p. 
<br/><br/> HB 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0130180696 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / KLA