Kinnear, Thomas C. <br/><br/>
Marketing research  : an applied approach 
Thomas C. Kinnear and James R. Taylor 
 - 5th ed. 
 - New York:  McGraw-Hill,  1996. 
 - xxii, 888p. 
<br/><br/> Includes bibliography references and index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0079122523 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Maketing-Management
<br/><br/><label>Dewey Class. No.: </label>658.83  / KIM